Paf is an international gambling company which is based in Finland’s autonomous Swedish-speaking Åland islands region. This international gambling association has the permission of the Aland Islands Government to provide slot machines, casinos, bets and lotteries on the Internet in the Aland Islands and on the seas. Paf was founded on October 31, 1966, and began its gaming activities in 1967. Paf together with the insurance company Moderna Försäkring has developed a game insurance system designed to prevent gambling problems. To increase awareness about gambling addiction and the danger of playing in the casino, Paf organizes a global conference Responsible Gaming Summit every two years. The conference is designed for gaming companies, employees, researchers, other players in the gaming industry and those who want to make a decision if it worth playing in a casino. Also, Leo Vegas casino is expecting to make changes. We’ll provide more detailed information in the next article.

Paf is a responsible worldwide leader in gaming. Nowadays Paf is the first gaming firm which set a loss limit for its clients in 2018 on the global market. This new limit is created to control and put an end to gambling problems. According to this limit, no player can lose more than € 30,000 per year. The rule will be activated on September 1 and introduced to all clients.

Christer Fahlstedt (who is Paf CEO) stated that the new program will probably reduce the company's revenue by 5 percent, but added that the good consequences of the improved program will definitely overbalance the bad. Such new rule offers a more socially acceptable and reliable gaming product. He was proud to have taken measures to enhance his dedication to accountable gambling. ‘Paf took a move during 2018 that was unique in the sector and certainly introduced the most stringent guidelines for the responsible gaming enforced within the competitive market segment’, he said. Such effect makes players earn lower sums because they can’t or should not spend as large sums of money as they want. Also, Fahlstedt emphasized that they increased the number of player for 24 percent and now all customers are high-quality. Because of making rules stricter much more professional and responsible players are involved.

‘We will not watch how people’s lives being destroy ruined because of gambling’ - said Fahlstedt giving an interview about the new program. ‘There must be a way back. We believe such a decision from Paf will take us in the correct direction.’

Paf.com is a gambling corporation that includes slot machines, table games, poker, wagering sports, bingo and lottery. It consists of a land-based casino with 1500 slot machines and 55 tables and cruise ships sailing in the Baltic and North Seas. According to its site, the primary target of Paf is to make money for the common good, because all money is used to charity and institutions like Save the Children and the Red Cross.

Some gambling firms need to be added to set loss boundaries in the situation of monopoly. This is the first time that it will occur in a wider way.

The loss limit is just one of Paf's many accountable projects for gambling. Their take actions which include finding and analyzing risk behaviours and connecting clients to give them information about their gaming practices and to prevent and avoid gambling problems and addiction. CEO Christer Fahlstedt also says that the corporation will continue to give their clients private gaming history graphs and promote them to use our internet instruments to freely set gaming conditions that suit the individual preferences of each customer. People do not trust the gambling companies and the reputation of the gambling business is low. The aim of Paf is to increase it and make people trust them.

Another reason to fix the new loss is that since Paf is regulated by the authority and all the income is spent on community needs and social projects. It is not unsatisfactory that the money used for the common good comes from people who, for example, may have committed a crime and spend time in prison to find the money for gambling.

Paf hopes that reaching the limit will be a sign of warning for players and they will stop playing for a time and even maybe will seek for help.