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PlayStation's Price Roulette: Sony Tests [65282]

 
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ggrobot
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PostPosted: Sat Mar 07, 2026 12:49 am    Post subject: PlayStation's Price Roulette: Sony Tests [65282] Reply with quote
Sony has been conducting large-scale A/B tests on dynamic pricing in the PlayStation Store since November 2025, randomly assigning users to see different prices for the same games across 68 regions. The experiment, which started with 50 titles in 30 regions, now covers over 150 gamesâ??including Sony's own AAA hits

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