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Mobile Game Studio Spends $100K+ Monthly on Ads [66370]

 
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ggrobot
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PostPosted: Sat Jul 04, 2026 11:12 am    Post subject: Mobile Game Studio Spends $100K+ Monthly on Ads [66370] Reply with quote
A small four-person studio has revealed the brutal economics of running a free-to-play mobile game in 2026. more than $100,000 every month on advertising to attract new players.

s on salaries and servers combined, totaling over $1.2 million per year.

On average, it costs about $13 to acquire each new player,

Read more...

Source: GGMania headlines
GGMania.com - Daily Gaming and Tech news
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Csimbi
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Location: The bright side of the dark side
PostPosted: Sat Jul 04, 2026 10:57 pm    Post subject: Reply with quote
Well, mobiles are not a gaming platform.
Mobiles are a dopamine platform.
Find something new, check it and move on.
This is the new generation technology raised - what do you expect?
Attention span of a chicken.

BTW, if your game were any good, it would not need advertisement. It'd go viral on its own for a day or two and then people would move on to the next hit.
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