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Gears of War: E-Day Reportedly Cost Over $500 Million to Make - briefly|
| (hx) 09:24 AM CEST - Oct,23 2026 | Reports claim that Gears of War: E-Day cost more than $500 million to develop, not including marketing. Kotaku cites an unnamed source familiar with Xbox’s business for the figure, which exceeds earlier rumors of a $400 million budget from Insider Gaming’s Tom Henderson.
Analyst firm Alinea Analytics estimates the game sold roughly 230,000 copies in its first week across Steam and Xbox, generating about $37 million in revenue. Microsoft has not released official sales or budget numbers for the title.
Alinea also estimates that around 1.7 million people played the game through Xbox Game Pass, with many paying extra for early access. The high reported development cost and modest early sales have raised questions about the game’s commercial performance as an Xbox exclusive.
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