Updated:12:08 PM CEST Aug,29

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Apple TV Hikes Price to $14.99 - briefly

(hx) 09:59 AM CEST - Aug,29 2026

Apple is raising the U.S. monthly price of Apple TV from $12.99 to $14.99, effective immediately for new subscribers as of August 28.

The annual plan climbs from $99 to $119, and the Apple One Individual bundle rises from $19.95 to $21.95.

Existing subscribers will be notified about a month before Apple charges the new rate.

Family and Premier Apple One plans are unchanged this time.

This is the fourth price increase since the service launched at $4.99 a month in 2019.

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