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Apple raises MacBook and iPad prices - tech

(hx) 05:04 PM CEST - Jun,25 2026

Apple has increased prices on several Mac and iPad models, citing sharply rising costs of memory and storage chips driven by AI demand.

Among the price increases:
1. MacBook Air increased +$200 to $1,299
2. Base MacBook Pro increased +$300 to $1,999
3. Base MacBook Neo increased +$100 to $699
4. iPad Air increased +$150 to $749
5. iPad Pro increased +$200 to $1,199

CEO Tim Cook described the hikes as “unavoidable” after Apple could no longer absorb the higher component costs.

The moves reflect broader “AI-flation” pressures hitting consumer electronics as chipmakers prioritize high-margin AI hardware.

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