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Xbox Planning Major Layoffs and Marketing Budget Cuts Under New CEO - console|
| (hx) 01:10 AM CEST - Jun,11 2026 | Xbox is preparing significant layoffs and will reduce spending on marketing and other business areas as part of a major transformation.
The changes are being driven by new CEO Asha Sharma as Microsoft seeks to streamline its gaming division after the Activision Blizzard deal.
Bloomberg reports that the moves aim to cut costs and refocus resources amid ongoing industry challenges and shifting priorities.
This comes despite recent positive updates from the company, highlighting continued pressure to improve efficiency and profitability.
Exact numbers of layoffs have not been disclosed, but the cuts are expected in the coming weeks or months.
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last 10 comments: | Sabot | (09:01 AM CEST - Jun,11 2026 ) | All driven by the fact we own nothing.
There’s no more ’loyalty’ towards anything. I bet license sales are massively dynamic now going from high on a AAA release one day, to nothing in several days time.
They caused it. “Reap what you sow” |
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