Bach explained how he feels people will react when they finally see Battlefield 3 running on 360 and PS3. "Most people will be very positive because they might be afraid that it won't look as good as other games and it will, and some people will of course be disappointed that it doesn't look like the PC version."

What will the console versions lack, then? "The higher resolution, the higher framerate, the anti-aliasing, the motion blur, stuff like that. We can't have it to the same quality on the console," says Bach.

Bach also explained the predicament for the Swedish studio. "The problem if you're setting a new bar is you're pushing yourself up. Of course there's a challenge by showing something that looks amazing on PC and then something that just looks great on console. I think the challenge is to beat ourselves. Of course, it's hard to do that because of the practical limitations of the consoles."

How does DICE feel about rival engine technology, then? "There's always competition to build not only the best game but the best technology, the best features," says Bach, "and you want to be the best at everything, of course, that's how things are being moved forward."