They huddle us into the viewing booth in groups of 20ppl, 3 rows of chairs along the wall infront of what has to be a 100″ Plasma display. One tech guy and one sequirity guard. The tech guy talks a little about their new frostbite 2 engine and how it is a next generation engine running on a current platform. He doesnt go into detail, but rather says its easier to show us than tell us.

He walks over to a desk where there is a PS3 sitting next to another small monitor for his viewing, his back to the 100 incher. He loads up the demo. He has a keyboard and mouse hooked up instead of a PS3 controller, so some migh suggest that he is runing the engine off of a PC hidden somewhere out of site, BUT I was in the front row, about 2 feet away, and I could trace the wires and everything looked legit, the PS3 was pushing the demo!