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 Electronic Arts Staged Fake Protest At E3 - briefly
(hx) 05:22 AM EDT - Jun,06 2009
It turns out that people protesting Electronic Arts upcoming game Dante's Inferno at E3 were hired to protest the game as part of a viral marketing stunt. So what do you think? Clever marketing or dumb stunt?
The game publisher hired a group of nearly 20 people to stand outside the Electronic Entertainment Expo in Los Angeles on Wednesday and appear to protest the upcoming EA game "Dante's Inferno." EA spokeswoman Holly Rockwood says the stunt was arranged by a viral marketing agency hired by EA.

The group claimed to be protesting the third-person action game — loosely based on Dante Aligheri's poem "Divine Comedy" — because they said the game glorified eternal damnation.

The fake religious protesters passed out pamphlets and held up picket signs with messages such as "Hell is not a Video Game" and "Trade in Your PlayStation for a PrayStation."

last 10 comments:
Majnun(06:40 AM EDT - Jun,06 2009 )

That is all.

Ozieo(01:07 PM EDT - Jun,06 2009 )
They would better spend the money making their crap games more fun. Lame Asses.

Rasded(03:07 PM EDT - Jun,06 2009 )
Did you know police have been caught hiring people to cause problems during peaceful protest?

Koogle(09:44 PM EDT - Jun,06 2009 )
lol.. who cares..they were just drumming up attention at a gaming expo.. a little different.. and tbh "Hell is not a Video Game" and "Trade in Your PlayStation for a PrayStation." made me laugh :D

the game will either be worth buying and playing or it won't.. as someone said EA should work on making there games better not marketing.. but these days nub console games seem to sell well

"Did you know police have been caught hiring people to cause problems during peaceful protest?"

now they are fucking morons

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