Eurogamer: One question which always comes up whenever we discuss the PC market is piracy. The "is PC gaming dying?" debate is nonsense, of course, but we're at the point of the cycle again where the consoles are turning out gaming experiences comparable with high-end PCs - and they don't have the piracy problem that the PC does.

Roy Taylor: I think that we're going to see more digital authentication, and we're going to see more of an approach that says that PC games aren't products - they're a service. You're going to start out with a basic service, which is the game, and then increase the value of that service through patches, mod packs, expansions, maps and so on. That's the direction it's going to go, because the pirates are just killing the developers - and I think it's really unfair what they're doing.

In terms of your other point, which you're right, is related - in terms of where PC development sits relative to consoles, I think we have to face the facts - the value of consoles is such that no-one is going to make a PC-exclusive game in the future. Why would they? Why would they ignore consoles? That said, PC gaming is changing - and consoles don't threaten PC gaming. They're just different. Adapting to that and understanding that is what I think is really, really important. Most PC gamers also own consoles - not all of them, but a lot of them. What we're seeing happen is that, yes, people are developing for Xbox 360, for PS3 - but they're also developing for PC.

The console is now a baseline. If you look at Gears of War or Assassin's Creed, they came out on console and they were great experiences - but the PC versions had additional aspects to them that also made them attractive, whether you owned the console version or not. The PC version was better. That's something that people need to get their heads around - the console is a baseline, the PC is going to be an improved version. That's an exciting future, and that's why I don't see anything threatening about console at all.

The other aspect is that in the past, PC gaming development meant pandering to the lowest common denominator - which meant some poor integrated graphics. Today, developing a PC game means starting at a console, and console graphics are way above integrated graphics. That means the baseline is getting better. Now we're going to add to that version additional features, additional content, to make the PC version even better.