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 72 Percent Of US Population Play Video/PC Games - briefly
(hx) 01:32 AM CEST - Apr,03 2008
The NPD Group sent out a press release that summarizes the results of the company's new study, Online Gaming 2008. The study states that a whopping 72 percent of the US population plays some kind of video or PC games in 2007, up from 64 percent in 2006. Over half of those numbers play games online. The PC is still the overwhelming platform for playing online games with 90 percent of the people surveyed saying they use their PCs to play online games compared to just 19 percent for consoles and 3 percent for cell phones.
Four out of 10 online gamers are ages 2-17, driven heavily by kids ages 6-12. Kids ages 2 to 12 are driving more than 25 percent of online gaming, while 18-24 year olds only represent 10 percent of online gaming. Among those who use a video game system for online gaming, Xbox 360 is the top system used, with 50 percent stating they play games online via that system. On average, Xbox 360 owners spend the most time per week using their 360s to play games online, followed by PC and PS3 owners using these respective systems for online game play. According to the report, 13 percent of online gamers spend 20 hours or more per week on online gaming. Per platform, 33 percent of portable online gamers, 29 percent of console online gamers and 13 percent of PC online gamers are in this heaviest online gaming group. At this point in the lifecycle of today's video game consoles, multiple console ownership is low, with only 3 percent reporting that they own two of the three "next-gen" systems and only 2 percent claiming to own all three systems. "Despite the buzz in the industry regarding online gaming, it is still relatively small compared to offline gaming," said Anita Frazier, industry analyst, The NPD Group. "There is still a large, untapped market for gaming in general and online gaming in particular."
Update: GameSpot reports that data was inaccurate with the NPD Group now saying that 72 percent number is only for players aged 6-44. The actual overall percentage of the US population is 59 percent.

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