According to well-placed industry sources, PlayStation HUB will offer PlayStation 3 owners much the same services as Xbox Live, including chat, downloadable demos, independent games and online play. The service is also designed to support PSP online play as well as PS3. It's a departure from PlayStation 2's online strategy, widely regarded as vastly inferior to Microsoft's.

PlayStation HUB is being described to developers as a 'subscriber service' suggesting a monthly charge. We understand the service is being created by Sony Computer Entertainment Europe, although this is unconfirmed. Sony boss Howard Stringer is pushing for all media content to be available for distribution over PlayStation HUB, such as music and movies, thus opening up a powerful iTunes-like distribution network for Sony.