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Sony's strategy - $300-400 PS3+pre-loaded content - console|
| (hx) 01:30 AM CET - Nov,05 2005 | The PlayStation 3 is expected to cost between $300 and $400, according to a
new data point buried deep in an article in
the
Hollywood Reporter about Sony's overall business strategy.
Joystiq.com has summarized some other interesting factoids in the article:
- Sony will be releasing new portable media player devices that "will focus
primarily on video and transferring user-selected content from digital video
recorders and other devices using Sony Memory Sticks"
- The Sony PlayStation business is worth approximately $20 billion out of
Sony Entertainments's entire $37 billion valuation. (The entire company rakes
in $65 billion per year.)
- The PS3 is a Blu-ray trojan horse. According to an anonymous "high-level
studio executive," the PS3 will be a "subsidized Blu-ray play that will sell
20 million units. The first HD player will be on the market for $1,000. PS3
could be at $300 or $400. Sony will be selling them at a loss the first six
months to a year just to get Blu-ray players out in the market. So studios
realize they need to have their content on it."
- "PS3 will be bundled with a selection of preloaded films, TV programs and
games"
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