Craig Hubbard: We're concentrating on creating a nice, creepy sense of atmosphere with occasional, subtle events and even rarer in-your-face moments. A big concern is not wanting players to get numb to the scarier elements, which requires a lot of discretion.

The challenge in a first person game is that you can't dictate where players will be looking at any given moment without taking control away from them, so you have to resign yourself to the fact that some percentage of your audience will miss some percentage of the events you lay out. For example, we've had players walk backwards into an area and not see something they were supposed to. The process really requires a lot of playtesting and bulletproofing.