European Product Packaging and Pricing
World of Warcraft will be available in Europe for Windows  98/ME/2000/XP and Macintosh  at a suggested retail price of EURO44.99 (L29.99 in the UK), and will include a free one-month subscription to the game. The game and packaging will be fully localised in English, French and German; a localised box and manual will be available for Spanish and Italian players. For the initial shipment, the standard edition of World of Warcraft will be available in all of the aforementioned languages in two unique box covers representing the major factions of the world – Alliance and Horde. Both boxes include the full version of the game on four CD-ROM disks.

The special collector's edition of World of Warcraft will also be available at launch, in limited quantities, for a suggested retail price of EURO69.99 (L44.99 in the UK). The game, box and manual will be available in English, French and German; the box and manual will also be localised into Spanish and Italian. The special collector's edition will include the World of Warcraft game on both CD-ROM and DVD, a free one-month subscription, a World of Warcraft behind-the-scenes DVD in English, an exclusive in-game pet, a cloth map of the game world, a soundtrack CD, an Art of the World of Warcraft coffee table book, and a commemorative game manual signed by the development team.

After the initial free one-month subscription ends, players of World of Warcraft will be able to continue playing under one of three different subscription plans. The month-to-month subscription plan will cost EURO12.99* per month (L8.99 in the UK), the three-month plan will cost EURO11.99 per month (L8.39 in the UK), and the six-month plan will cost EURO10.99 per month (L7.69 in the UK).