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 Gameguru Mania News - Jan,18 2012 -  
Ubisoft's New DRM is Worse Than Ever! - briefly
(hx) 01:25 PM CET - Jan,18 2012 - Post a comment / read (18)
In their ongoing quest to enrage PC players, Ubisoft has come up with a new form of DRM that only allows three activations. Activations are tied to your hardware setup, so every time you change a component it counts as one activation.
According to new reports, Ubisoft's oft-maligned DRM is so zealous in its protection of software that it cannot tell the difference between a new computer and a new graphics card. Yep, if you switch out some of your computer's hardware, the DRM will supposedly think you're trying to install Ubisoft games on a new machine.

The issue was discovered by Guru3D when performing benchmarking tests with Anno 2070. The game had been installed on three computers (the activation limit allowed by Ubi's DRM) but when they replaced the nVida GTX 580 with a GTX 590, the game stopped working. It demanded re-activation, which was promptly refused due to install limits.

In order to perform its usual tests, Guru3D would have needed to buy Anno 2070 seven times. It emailed Ubisoft to ask for an activation reset (which Ubi claims it can do), but has heard nothing back. Understandably, the outlet is pretty sure it won't be reviewing Ubisoft titles anymore.
Wow, this is a nice new form of hate for the paying customer! Seriously Ubisoft, just stop. PC gamers WANT to give you money. You're preventing it.
last 10 comments:
pagb666(02:09 PM CET - Jan,18 2012 )
The 3 activations is old news, the new thing is the hardware part. I did have problems with the 3 activations in the past, when switching over to Win7 and then buying a new comp, I burned my 3 FC2 activations.

They suck.

tride(02:39 PM CET - Jan,18 2012 )
HO HO HO, MEeeeery Christmass everybody!

:lol: Fuck themm, wont buy any of their shit! Pirate is the way!

Baconnaise(03:55 PM CET - Jan,18 2012 )
Yep. Can't remember the last time I payed for an UBI game. I would of bought anno 2070 off steam but the DRM things makes me avoid their products.

Mojoman(05:43 PM CET - Jan,18 2012 )
Now it's easier to download and install a pirated game than it is to support this DRM crap.

PirateBay, Warez-bb(.org),MacSerialJunkie,Demonoid, etc FTW.

I've been buying all Indie Humble Bundle and paying generously all times because they deserve. They're doing pretty fine and no DRM from their part.

SABOT's(06:29 PM CET - Jan,18 2012 )
Same old PC... Ever since XP.
Now minimal activations are in everything, from game downloads to films.
Yeah, the PC is king, king of DRM!! M$ invented the shit!!!
M$ along with Apple, two of a kind.
I wonder why we have android hardware in our house............

RayzorBlue(08:51 PM CET - Jan,18 2012 )
Wow this is bad even for Ubisoft, I honestly believe they want to get out of the PC market so instead of admitting it they are just alienating customers so they can blame it on piracy. They no doubt support SOPA as well lol.

-=WolverinE=-(09:50 PM CET - Jan,18 2012 )
I wouldn't mind UbiShit to go out of business. They haven't spat out anything of interest to me in a few years anyway.

Ozieo(10:25 PM CET - Jan,18 2012 )
Well, aside from the utterly boring & unparalleled repetitiveness Assassins Breed series, I don't know anything worthy at all. This new customer spit-in-the-face is the best promotion for piracy. So, great job Ubisoft, if you would spend as much time in making your games fun instead of copy-pasting 99% of the previous in the series, as you spend on making your (worthless) DRM draw people away, you would perhaps get some good sales.... Well not from me anyway, but perhaps overall it could help.

Kompressor(11:23 PM CET - Jan,18 2012 )
There's an easy fix for this. Just buy the DRM-free version of the game. You can get it for free at a torrent site near you.

Csimbi(01:57 AM CET - Jan,19 2012 )
What are you pitching about? Same deal as Microsoft. Perhaps UBI is a little better because UBI can't detect a BIOS upgrade. The only difference is the Microsoft can afford half of the copies around the work being illegitimate copies; they have other sources of income: from corporate licensing, support, etc.

I gave up on UBI long ago; nothing's changed - except perhaps this time they will manage to truly manage to kill themselves.
I am looking forward to see how it plays out.
UBI is shooting itself in the leg with this. What do you care?

BTW, I would not mind seeing a closure in the end-user agreement like this: if a user as to patch the game more than three times to get the game working, we will refund the user's costs in full.

gx-x(04:42 AM CET - Jan,19 2012 )
guys over at guru3d said they wont be using Ubisoft games for benchmarks any more. They discovered Anno2070 had 4 activations but also based on hardware. So if they want, for instance, to use anno 2070 in their reviews for every card they review, every 5th card would require a new copy of the game. With all the oc, uber, goes like shit, lightning expensive and other revisions of the same GPUs it's just insane to do it (buy the game over and over).

But Kompressor is right, there is DRM free copy in the torrent site near you.

Baconnaise(08:29 AM CET - Jan,19 2012 )
I still have Sins of Solar Empire installed and GalCiv 2. SoASE had no protection and I own all the xpacs. It was a great Space RTS from a small dev with a huge amount of mods which made it playable for me for years. I don't forget shit like that and only wish I saw another Homeworld game.

Csimbi(06:06 PM CET - Jan,19 2012 )
gx-x, I thought those benchmarking sites get hardware and software for free (for the advertisement value).

Baconnaise, as much as I would like to see those games, I would only whisper the names of those titles until UBI (and others with such DRM scheme) die.

SABOT's(06:40 PM CET - Jan,19 2012 )
Csimbi> gx-x, I thought those benchmarking sites get hardware and software for free (for the advertisement value).

Baconnaise, as much as I would like to see those games, I would only whisper the names of those titles until UBI (and others with such DRM scheme) die.

That's a very good point.
Way back in my days at SimHQ and reading Tom's Hardware, they got software and hardware to test -granted most of it was not fully retail -manuals, boxes etc. But never the less, it wasn't subjected to limitations.
How the hell do you think UBI test the said game on hardware permutations? It aint going to trigger ANY activations on their kit.
If gurru3D had asked UBI for software for testing and stated it was going through hardware upgrades, i think it would have been different. Even if it was stated to guru3D to send the software back when finished.
I think there's more to this than is being said...

gx-x(07:18 PM CET - Jan,19 2012 )
there is an article about it on guru3d, read it. They contacted ubisoft, they were told that nothing could be done and that they don't even have any more copies for sale in their city or whatever. Then they contacted the developers which were kind enough to grant them special treatment and unlock their activation code.

Since I know few reviewers myself, I can tell you that game reviewers do get most of the titles for free to review. These are special editions for press and usually expire after some time. Hardware reviewers get, logically, hardware for review, not software. They get samples which they usually don't need to return or in case of smaller review sites, local distributor sends out one sample to be shared among several reviewers/sites and then returned, or not, depends...

big site like Guru3D has enough income to buy software that they need to review their hardware. I would do the same, but even if I was a millionaire, I wouldn't buy one copy of any software for every 4th piece of hardware that I change in my PC. It's a matter of principle.

obzelite(07:51 AM CET - Jan,20 2012 )
i make it a point to not buy any thing from them.

i can understand they don't want it pirated but pirates are pirates and wont pay regardless. All you have done is lose me as a customer and your games will take a few weeks longer to pirate.

I gave up leeching shit once i got a decent job and could afford to buy stuff, now you've turned back into a leecher.

gx-x(07:59 AM CET - Jan,20 2012 )
obzelite> and your games will take a few weeks longer to pirate.


mmm, no they wont. It's the same ol wrapper telling it's DRM engine that the computer is always the same and that the game is registered.

Csimbi(05:24 PM CET - Jan,20 2012 )
obzelite> i make it a point to not buy any thing from them.
Welcome to the club.

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