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 Gameguru Mania News - Mar,16 2026 -  
Hisense TVs Hit with Backlash Over Intrusive Unskippable Ads - tech
(hx) 08:44 AM CET - Mar,16 2026 - Post a comment / read (4)
Hisense smart TVs running the VIDAA operating system, recently rebranded as Home OS, have begun displaying non-skippable full-screen video ads during routine actions like powering on, switching HDMI inputs, or changing channels, affecting users across the UK, Spain, Germany, Australia, and beyond despite some having disabled ad-related settings.
The company dismissed the rollout as a "temporary spot test" limited to Spain that has since ended, but consumer reports dating back over a year contradict this, with workarounds like disconnecting Wi-Fi or using external streaming devices becoming popular to bypass the interruptions.

This ad strategy ties into broader privacy concerns, as Hisense faces an ongoing Texas lawsuit filed in December 2025 accusing it of using Automated Content Recognition (ACR) technology to capture viewer data every 500 milliseconds for targeted ads without consent, resulting in a temporary restraining order halting data collection in the state.

Users have voiced widespread frustration on social media and forums, calling for mass returns and alternatives like projectors, while experts warn this reflects a growing trend in smart devices prioritizing ad revenue over user experience.

Hisense has partnerships with ad firms like Nexxen to expand programmatic native advertising on its platforms, further fueling debates on the ethics of post-purchase software changes.
last 10 comments:
lorcro2000(09:05 AM CET - Mar,16 2026 )
They seem to start by screwing over the poors, since this is on their cheapest shit only with the shittiest OS. Either way, I'm not buying Hisense from here on, even if they walk this back. They have good TV's and great UST projectors, but they're dead to me just for trying this shit.

Csimbi(10:55 AM CET - Mar,16 2026 )
Of course! There are far more poor people than rich people!

Ironman1957(11:07 AM CET - Mar,16 2026 )
made in china. what do you expect. idiots

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