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 Gameguru Mania News - Jan,21 2008 -  
EA pushes ad-backed video games - briefly
(hx) 12:11 PM CET - Jan,21 2008 - Post a comment / read (6)
BBCNews reports that EA will release Battlefield Heroes, a free PC version of the popular Battlefield game supported by adverts and micro payments. EA hopes the model of a free game as download that is supported by adverts and micro-payments could be applied to other franchises its owns.

The new version of Battlefield is designed to have more mass market appeal than current titles in the series, which have sold about 10 million copies worldwide. The games has a "cartoon-feel" and has been made simpler to play, with more emphasis on participation and fun than skill and strategy. EA and the game's developer, Dice, have not specified how adverts will work in the game, nor what type of in-game content will be available for purchase. Battlefield Heroes will be released for the PC as a free download in summer 2008.
last 10 comments:
Safer(01:26 PM CET - Jan,21 2008 )
Eeeewww! World of Battlefield Coca Cola (TM) Edition?

devilhood(02:21 PM CET - Jan,21 2008 )
This is actually a pretty good marketing move, I'm just surprised EA are the first to really go to town with it.

Genoism(07:14 PM CET - Jan,21 2008 )
Safer> Eeeewww! World of Battlefield Coca Cola (TM) Edition?
then don't play it, not everyone steals games.

Safer(08:30 PM CET - Jan,21 2008 )
devilhood: Yes - if it was for a present product like BF2 or similar instead of a new and unproved product.

Genoism: I like my games stolen, preferably stolen amd secondhand - given to me by a shady man in a street corner with a peg leg and weird accent.

devilhood(08:46 PM CET - Jan,21 2008 )
Actually, no. It would be worse if it was for a present product, because people have already paid money for it and would feel cheated.
Something like this needs to be advertised from the start to get the right kind of positive reaction.

Safer(08:51 PM CET - Jan,21 2008 )
devilhood: Good point. I yield :) And after watching the preview images and such over at destructoid I just have to say that it looks rather compelling.

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