YouTube Deal With Activision Blizzard Valued At $160M - briefly
(hx) 11:26 PM CET - Feb,17 2020
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YouTube announced an exclusive deal with Activision on the day of the Call of Duty League’s launch weekend. Many were shocked by the sudden move from Twitch. The deal, which includes Activision titles Call of Duty, Overwatch, and Hearthstone, has been valued at around $160 million over three years. The previous deal Activision had for specifically the Overwatch League was valued at about $90 million for two years. Sources have claimed that the majority of the money is funneled toward the Overwatch League, with a lesser amount dedicated toward the Call of Duty League. Hearthstone was said to be a “free throw-in” for YouTube. Incentive clauses for ad sales and viewership targets are said to be why figures in the leagues included are pleased with the deal. Considering Twitch provided a larger audience pool, this is good news for Activision’s esports leagues. In addition to league exclusivity, Google Cloud will now offer cloud computing services to Activision Blizzard.
This is an interesting move for Activision, and it remains to be said just how much this deal will impact Twitch.
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Updated:12:00 PM CEST Sep,21
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