When asked to expand upon a button found by sifting through the Lich King beta's data files named 'Paid Character Customization,' [World of Warcraft production director J. Allen] Brack initially hesitated to give any answer at all. Several questions later, he went back to the matter, saying that he could, in fact, confirm that World of Warcraft would eventually have some form of paid character customization, though they themselves hadn't yet worked out any details.