How set in stone is that plan, and how far into the future are you looking in terms of overall WoW development?

Frank Pearce: Well, the goal is concrete. That's our goal, and we've publicly stated that. Whether or not we'll be able to achieve that goal remains to be seen. An expansion set of the scope of The Burning Crusade is a lot of content to deliver on, on an annual basis. We're working to improve our production methods, to try and be more efficient on delivering and creating quality content. But at the end of the day, the quality of the experience is more important than the timeline it's delivered in. It's our goal to do it in that timeline but, if it's not ready, then... [sounds, on our dictaphone, like someone was eating a big bag of crisps at this point so we couldn't quite hear what was said. No one was actually eating a big bag of crisps, but that's what it sounds like].

And as far as how long we'd do that, that depends on the community, right? Because if players are playing WoW, we certainly want to continue to support it.