"The game marketplace is currently undergoing a lot of change, with the success of World of Warcraft and other MMOs, the rise of console gaming and what looks like a very long transition to next-generation, the rise of handheld gaming (especially with the DS), and the huge increase in development costs," Sullivan said. "It is harder than ever to figure out how to be successful in this market."

That certainly doesn’t mean he feels the market is closed, however. Sullivan went on to say that he thinks big budget retail PC games will survive and thrive because they provide some of the best game play experiences of a kind that cannot be matched on console or in an MMOG. He also cited the fact that shooters, strategy games and western-style role playing games can really take advantage of the keyboard, mouse and extremely high resolution monitor that a PC provides, and will continue to provide a superior play experience for these types of games in comparison to a console.

As for making a name for themselves in the market, Sullivan feels that some of the biggest competition comes from MMOs, not because they are competitors in the genre, but because people simply enjoy playing them so much.

"For retail PC games, I think the biggest problem is World of Warcraft," Sullivan said. "It is such a compelling MMO game that it sucks up a lot of money and time that would normally be spent on other retail PC games."