FiringSquad: The Ground Control series was always more action oriented than the normal RTS games. How does the action element in World in Conflict affect the gameplay?

Martin Walfisz: To some extent World in Conflict is even more action-oriented than our Ground Control games, but at the same time we have made it more accessible and easy to get into from the beginning. I'm actually hesitant to even call it an RTS since there are so many preconceived assumptions that come with those three letters. It may make more sense to just call it an Action-Strategy game. You know, it's funny, but every time we test the game with external gamers, it seems to appeal to FPS and action-junkies as much as it appeals to more traditional RTS gamers. It's just such an immediate experience that everyone gets it and has a fun time with it.