EA's European VP of sales, Dr. Jens Uwe Intat, has given the clearest signal yet of the firm's commitment to digital distribution - stating that within the next ten years, "all entertainment media will be downloaded to a device." Speaking at the firm's European HQ in Chertsey, Dr. Intat told GamesIndustry.biz that ten years from now "CDs, DVDs and boxed games will be as antiquated as cassette tapes and vinyl records."