Nintendo outlined a campaign that will offer consumers unprecedented levels of value and variety this holiday season. That proposition includes:

• A $50 price drop for the Wii U Deluxe Set to a new suggested retail price of just $299.99, effective on Sept. 20.
• A limited-edition Wii U bundle featuring The Legend of Zelda: The Wind Waker HD launching on Sept. 20.
• The introduction of Nintendo 2DS, an entry-level dedicated portable gaming system that plays all Nintendo 3DS and Nintendo DS games in 2D. Nintendo 2DS launches Oct. 12, the same day as Pokémon X and Pokémon Y, at a suggested retail price of $129.99.

The announcements demonstrate Nintendo's aggressive approach to providing new games and experiences available only on Nintendo platforms for all types of people this holiday season. Nintendo announced these items at the GameStop Managers Show in Las Vegas.

"Nintendo has one of the strongest and most diverse video game lineups in our history," said Reggie Fils-Aime, Nintendo of America's president and COO. "Today we're making those unique Nintendo experiences more accessible and affordable. However you play and whatever you play, Nintendo has you covered."