"We don't see a case for that ever getting user value," Johnson said with regards to a question about Dorito ads appearing on the platform. "So we wouldn't do it. I don't think that those ever work, either. To take it a step further, I don't think anybody buys Doritos as a result of that."

Johnson said that instead, the company tends to focus on long-term relationships-something that brings value to the customer. Advertisement programs that simply flash a product cost money, and would be "a bad business decision, let alone just dumb."