The obvious choice is PC gamers, as there's some sort of notion that PC players would love to transfer their gaming to the living room, and a hackable, upgradable console with a controller appeals to them. That may be the case for some, but I have a hard time believing that's true for most PC gamers. First of all, many PC players have already spent hundreds or even thousands of dollars on their own gaming rigs. What would be their motivation to spend $500 more on a completely separate system that can do everything their PC can currently do, just formatted for the big screen and a controller? If PC players wanted to be play their games on a 40-70 inch TV in their living rooms, they absolutely could be doing so already. Anyone with enough brains to build a gaming PC knows how to hook one up to a television. Then, the idea has to become that Valve’s new wireless controller offers a play experience for Steam games that's simply worlds better than using a mouse and keyboard. While Valve's thumbstickless design may feel more natural than it looks, I don't think I need to say how tough of a sell it's going to be for PC gamers who swear by their accurate point and clicking and hundred keyboard hotkeys for many of their favorite games. All this isn't even considering the fact that as of now, this $500 system seems like it will only plays Steam games. That means companies with their own services like EA's Origin may not even offer their games on the Steam Machine, or they might not be allowed to do so. It also rules out hugely popular Blizzard titles, which aren’t sold on Steam, and PC giants like League of Legends which exist outside of Valve’s service.