The prices attached to traditional blockbuster games are a major barrier to entry for new consumers, said Spector, and the industry has been over-charging for product for too long.

'We need to get our price point down because we've been in competition with other media for years, it's nothing new,' said Spector last week during the Game Developers Conference. 'We've been a niche medium that over-charges for its product and therefore generates a lot of revenue which makes us a little bigger than Hollywood, which is crazy.'

"The key is removing barriers to the creation of content and removing barriers to the consumption of content. Allowing people access to lots of it, at the lowest possible price where you can make a profit," offered Spector.

Comparing prices to the number of hours spent with entertainment isn't realistic, he said, as games price themselves out of the impulse market.