Service Stars challenge the hardcore
Even getting your first Service Star would be a major achievement. But keep playing, and you will be eligible for even further promotion by getting Service Stars added to your weapon skill badge, your vehicle, your kit, and your overall rank. Anytime your kill card is displayed, everyone will see exactly how experienced you are with your current equipment. The ultimate bragging right would be for a player to be awarded the rank of Colonel with 100 Service Stars attached, and to have 100 stars in all weapons, kits, and vehicles. Getting there will be a massive task – consider that a challenge! :)

The design philosophy behind the unlocks in Battlefield 3 is pretty sweet. We basically give you more hardware to play with for doing what you love to do. Case in point: Using gun X will give you more upgrades specifically for that gun. Playing with a kit and vehicle earns more upgrades for that kit and that vehicle. In addition, all XP gained also goes towards your overall rank, which in turn unlocks new weapons, specializations, and camouflages usable by any class.

Play Battlefield 3 your way
The mantra we keep coming back to when designing Battlefield 3 is "play it your way". What that means is there’s an unprecedented flexibility in how you tailor your kits. The playable classes are not rigidly defined in what they are supposed to play like. While all four classes in Battlefield 3 (Assault, Engineer, Support, Recon) start out with everything they need to be an efficient soldier in the field, it is totally up to you and your personal preferences how you want to tailor them.

Take the Assault class, for example. As you may know by now, this is now the class that has the ability to equip both a defibrillator and medkit for frontline medic abilities. But if you would prefer to switch your add-ons to, say, an underslung grenade launcher with 40mm grenades, go ahead! That will give you an Assault soldier with a more offensive set of capabilities than the player who opts for the default medic approach.

Tactical unlocks force you to choose the right loadout for you
That’s the way all of the unlocks and upgrades work. They are specifically designed to be tactical in nature, forcing you to choose loadout based on the map and situation. Do you go for the heavy barrel for your assault rifle? It gives added accuracy for single shots, but at the cost of stronger recoil in burst fire/full auto mode. A standard assault rifle can be modified into a long range accurate weapon or for close quarter, almost SMG-like, combat. For jets, do you go with Maverick ATG missiles to take out tanks or AA missiles to dogfight airborne threats? With your Engineer, do you bring your anti-tank or your anti-air RPG launcher?

“Gamers can pre-order Battlefield 3 at Origin.com as well as over 100 digital retailers worldwide. EA offers games to all major download services. Unfortunately, Steam has adopted a set of restrictive terms of service which limit how developers interact with customers to deliver patches and other downloadable content. No other download service has adopted these practices.”