Every time one of Ninja's 20-million plus YouTube subscribers watches a pop-up ad on his channel he earns a percentage of the ad sale, and most of Ninja's videos on YouTube have been viewed millions of times. On Twitch, more than 12.5 million users follow him, and almost 40,000 pay to watch, subscribing to three different tiers and forking over either $4.99, $9.99 or $25 per month to watch Ninja blast his way to big bucks. Because users don't have to subscribe, ad dollars help the platform and its streamers make money too. Still, Blevins thinks Twitch "could do a much better job incentivizing" people to choose the pricier subscriptions; he compared Twitch to a giant "violin case" for a street performer, with people just throwing in what they feel is right.