Hollenshead suggested numerous solutions, but suggested that none of them were perfect: subscription-based games, titles requiring an Internet connection to play, the abandonment of PC development and focus on console games, where piracy is not as prevalent. The problem, Hollenshead said, is largely one of perception: people don't see piracy as a trermendous problem. Hackers are looked up to, to an extent. Even developers are accountable to a point, he suggested, when they allow their employees to share music and copies of TV shows on their servers. Increased government involvement, better physical protection for games, and a change in consumer attitudes will help combat piracy, Hollenshead said.