Double Fusion will offer marketers the opportunity to reach players of THQ's leading properties by incorporating their brands into actual gameplay. The games will also feature a rich array of dynamic advertising placements, allowing advertisers to reach millions of gamers through real-time media buys. Double Fusion also offers consumer targeting, measurability, and flexibility in delivering advertising content.

The agreement with THQ underscores Double Fusion's commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities. Double Fusion is committed to maximizing revenues for its publisher and developer partners and building a portfolio of top franchises across all viable gaming systems including console and PC, massively multiplayer online, casual online, as well as advanced online games. Double Fusion is currently seeking approval of their technology for all console platforms