"There are darker and far more terrifying things in Kingsmouth than the walking dead," says Senior Producer and Director Ragnar Tørnquist. "The video simply scratches the surface and reveals only a tiny glimpse of what this location is all about. Kingsmouth harbors ancient secrets and dark conspiracies that players have to work together to uncover - along with a menagerie of evil, including creatures from myth and legend, and horrors from the sea. A mysterious mist has enshrouded the entire Solomon Island, and it will be up to the players to figure out what's happened and to stop this terror from spreading further."

Earlier this month Funcom executed an elaborate ARG (alternate reality game) initiative where the 250.000 members strong community surrounding the game were given clues that helped them discover the www.kingsmouth.com website – the online presence for the New England town. This provided them with a unique insight into the location that is featured in the game. Blood covered postcards featuring a ‘Greetings from Kingsmouth’ message were also mailed out to journalists all over the world. This initiative is now reaching its climax with the release of the Kingsmouth location video footage.