Take-Two inks agreement with MLBPA - briefly
(hx) 11:19 PM CET - Jan,24 2005
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The Major League Baseball Players Association (MLBPA) today
announced that it has reached an agreement in principle to grant sweeping
rights to Take2 Interactive, Inc., to develop and publish a broad portfolio of
products that are expected to drive the baseball video game business to
unprecedented heights.
The innovative seven-year arrangement will dramatically limit the number of baseball video game manufacturers and ensure aggressive marketing and promotion of baseball video games, while promoting competition in the marketplace to drive innovation in baseball product development. Beginning in 2006, Take2 will have exclusive rights among third-party publishers to develop and market simulation, arcade and manager-style baseball video games on the current and next-generation PlayStation, X-BOX, Nintendo, personal computer and hand-held video game systems. At the same time, manufacturers of video game systems will have the opportunity to develop and publish baseball simulation games for their own platforms.
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Updated:10:44 AM CEST Sep,20
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