Valve wants to make Steam more alluring for large developers, and it's willing to give up a slice of the pie to make that happen. The company has revised Steam's Distribution Agreement to give its most successful publishers a larger cut of their revenue from games, add-ons and in-app purchases. Any game that has earned over $10 million on Steam since October 1st, 2018 will provide developers a 75 percent cut of future revenue rather than the usual 70 percent. If they make at least $50 million, they'll take home 80 percent on any subsequent earnings. A blockbuster hit could easily generate significantly more cash.

Valve has also loosened its control over sales data. Creators now have explicit permission to share their sales info with others "as they see fit," whether it's with other companies or the public. While there have certainly been other ways to find out whether or not a game is a hit, this could eliminate some of the guesswork.