Activision Blizzard CEO Bobby Kotick has previously labeled the Starcraft franchise as one of the company's seven "pillars of opportunity." Kotick said each pillar has the potential to reap between $500 million and $1 billion of operating profit for the publisher throughout its life. The other pillars are Call of Duty, Guitar Hero, World of Warcraft, Diablo, new Blizzard MMO, and Bungie's new intellectual property.

Kotick wasn't the only Activision Blizzard executive speaking about the game though. Blizzard president Mike Morhaime told the paper that the publisher should be able to migrate some of its World of Warcraft subscribers to Starcraft II.