Job one with Spore is to make the launch successful. I would love to imagine that two years from now or a year from now the debate is whether we need a Spore label inside of EA, because the back-end system works so well that we're able to monetize body parts, plant parts, car parts, planets - as a way to generate incremental revenue off an install base of several million active users. But it's a little bit like pool, in that I'm a little afraid that if we spend way too much time setting up the second shot we'll miss the first shot, and I don't know if that metaphor works for any of you, but right now, it's all hands on deck to make September 7th the event that matters.

Yes, we've got a clear, obvious and very compelling post-launch monetization opportunity. This is a game where basically, the parts are what make the sum of the product work. So selling parts as we do with the Sims Store online right now in The Sims 2 is incredibly obvious, we have all the technology for it, but that's really not what the overwhelming portion of our focus is on right now. It's on making that a successful launch and making sure we have the right to ask that question down the road.