Ubisoft is clearly saying that without tough measures, piracy will actually destroy PC gaming, making it unattractive from a business point of view to create or port titles on the platform. The representative added that "It's a huge problem - you know it, I know it, other people know it. It really is a very important issue that all serious companies need to address."

The company is also confirming that if the connection to the Internet goes down, the effect depends on the title the player is engaged in. Those who have checkpoint-based save systems will lose the progress they made since the last one, while other games, like Settlers VII, will allow the player to continue exactly from the moment when loss of the Internet connection forced the game to shut down. It also acknowledges that the new DRM scheme will at one point be cracked, but it hopes that until then, players will go for the genuine product.