FiringSquad: A few months ago you revealed that Sony Online would develop a new MMORPG without a monthly fee that would use instead trading and selling items in the game world. Can you give us any more hints about what this game will be like?

John Smedley: We're still working on this project here in San Diego, and we're not quite ready to go into more detail at this point in time. The overall plan is that we will be offering a free to play MMO that will also contain upsells for players, such as private zones or sales of virtual items. The goal for the game is that it needs to be simple to get into, both from a technical standpoint (fast, easy download that can be distributed virally) and a design standpoint (anyone should be able to play it). I'd love to tell you more, but it's just too early right now.

FiringSquad: Most massively multiplayer games do not reveal their subscription numbers but Blizzard recently revealed that World of Warcraft has over 6 million subscribers worldwide. What do these numbers mean for the MMORPG genre in general and how does World of Warcraft's success affect how you develop games at Sony Online?

John Smedley: As I mentioned before, the more new people who are brought into the MMO space, the better for SOE. Blizzard has an incredible reputation and they were able to maximize on their successes to bring in many new players to the world of MMOs. The biggest hurdle we find with new players is the monthly service charge that comes with operating an online game. Now that all of these new folks have come into an MMO for the first time and see how it works, we're be right there to offer them a number of other online worlds and adventures when they're ready to try something different.