Three of Sega's core game pillars (Company of Heroes, Total War, and Football Manager) are PC-based, and Sega owns the developers (Relic, Creative Assembly, and Sports Interactive) behind these franchises. "PC is a very important part of our business," said John Cheng, President of Sega of America. "Total War sold 2 million units last year without a tent pole release and the upcoming Rome II had over six times the number of pre-orders in its first official week compared to Shogun 2, making it the fastest selling pre-ordered title in the series." He added that Football Manager 2013 became the fastest-selling game in the history of the bestselling annual franchise, passing one million Steam activations in May of 2013 (reaching that milestone almost five months earlier than its predecessor).

Jesse Divnich, vice president of Insights at video game research firm EEDAR, believes Sega's focus in the PC space is a wise strategy because the market is smaller, but also less crowded with competitors, and overall presents a better opportunity for Sega. "With the launch of the next-generation home consoles, we'll see a lot of focus shift away from core PC gaming from the major publishers, which will leave a lot of room for Sega to make some moves," said Divnich. "When the PlayStation 3 and Xbox 360 launched in 2005 and 2006, many thought the PC gaming industry was on its last leg. They were wrong."