Using this innovative new feature, downloaded or purchased copies of the full game can be shared with friends and family, with these shared copies acting as full-featured demos for the duration of one calendar day. During the demo period the game is completely unlocked for single-player and LAN multiplayer modes. After the demo install expires the consumer has the option of purchasing the full game online, or simply uninstalling it. This, for example, allows consumers who purchased the full game in stores or via digital distribution channels, to share their game with friends, with those subsequent installs acting as time-limited 'try before you buy' versions that allow gamers to enjoy almost all features found in the full game.