Speaking to Game Informer through e-mail today, Bowling said the decision to form his own company began immediately after resigning from his long-time position with Activision. "Robotoki is focused on being a developer development studio that just happens to make games," he said. "We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent. Bowling said Robotoki is completely self-funded and will only partner with those who support that model. "I wanted to create an environment where the creative vision holders held complete control over their work and could guide and maintain it from concept to execution. This is why I chose to completely self-fund Robotoki and have chosen to only work with partners who were supportive of that model."