Majesco has also partnered with several national retailers to offer an exciting "Psycho Gold Instant Win Game." Consumers who purchase Psychonauts for Xbox could win $5,000 instantly if their game includes a winning gold disc. Three participating retailers are offering five gold discs each within specially marked Xbox packages featuring the promotion.

Other activities incorporated into the Psychonauts campaign include:
* Humorous national TV campaign;
* Print campaign in mass-market and gaming enthusiast publications that includes spreads, pages and a unique "interactive" insert;
* Major online advertising initiative that began in March and will continue through launch;
* Two week national radio campaign in the top 10 markets;
* Three kiosks on the "GameLive College Tour" that runs from March through mid-April and hits 25 college campuses across the country;
* Inclusion on the May Xbox retail kiosks;
* Consumer demos and video trailers on Official Xbox Magazine and leading online gaming sites;
* Official Brady Strategy Guide available at launch;
* Large-scale, cross-promotion with Creative Labs;
* Comprehensive publicity campaign targeting leading consumer and gaming enthusiast publications, online, and broadcast outlets;
* Dedicated consumer web site at http://www.Psychonauts.com.