Having talked about Microsoft's early gains in the next-gen console space, Moore finally turned his attention to creating an equally impressive story for PC gaming. Microsoft treats Windows as a platform, just like the Xbox 360: in either case, it's all about creating an environment where great content is produced. That means generating excitement about the platform and giving developers and partners enough support to make great things. This is what Moore called a gaming "ecosystem," and Microsoft intends to focus on this in years to come.

Moore asserts that the next Windows OS, "Vista," should be out by the end of the year. Vista seems to be the cornerstone of Microsoft's plans to reinvent PC gaming. A short pre-beta demo of the new OS showed off how games would be accessable from a single organized directory, with detailed information about every title, and parental controls to limit individual user access and time played. Although it wasn't a part of the demo, one of the key issues in Windows gaming that Microsoft hopes to address with Vista is the awkward installation process. But that's just one area that Moore wants to "clean up."

Another thing Moore wants to standardize is the online experience of playing PC games. Several companies offer online solutions (he listed GameSpy, PlayOnline, and X-Fire as the major players) but Moore wants playing online on the PC to be as simple as playing online on the Xbox. He said Microsoft will work to ensure that the online experience is seamless and efficent.