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 Gameguru Mania News - Jan,17 2020 -  
NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299 - tech
(hx) 08:16 AM CET - Jan,17 2020 - Post a comment / read (4)
When EVGA brought the $299 GeForce RTX 2060 KO graphics card to CES, we knew they couldn't pull it off without NVIDIA's blessings. With AMD claiming that its upcoming $279 Radeon RX 5600 XT outclassing the entire GeForce GTX 1660-series, including the GTX 1660 Super and range-topping GTX 1660 Ti, NVIDIA had to do something, and that something is a formal price-cut on its GeForce RTX 2060 down to USD $299.

When it launched a year ago in January 2019, the GeForce RTX 2060 commanded a $349 price-point, which was largely unfazed by AMD's introduction of the Radeon RX 5700 at the same price. The RX 5700 is faster than the RTX 2060, but NVIDIA probably counted on ray-tracing to sell the card. The new RX 5600 XT changes the landscape dramatically, if AMD's performance claims hold true. The entire GTX 16-series is outclassed at a sub-$300 price matching that of the top GTX 1660 Ti part, and there's no ray-tracing hardware to bail them out, either. NVIDIA could cut prices, but those would pancake the already cluttered product-stack. The only other option (which NVIDIA took), was to cut prices of the RTX 2060. It remains to be seen what AMD's next move is. With the RX 5700-series, it pulled off a last-minute price-cut ahead of launch.
last 10 comments:
Csimbi(09:22 AM CET - Jan,17 2020 )
Isn't it a too late?
It sucks when you have competition, huh?
Screw you! ;-)

Tom(09:51 PM CET - Jan,17 2020 )
Not claiming to know the current profit ups and downs of Nvidia, I don't really care. I got my card on a flash sale. Still paid less than their new MSRP. Still not a big deal to me.

Don't know what I will do come my next card but AMD could be a possibility. Now that there is an AMD fanboy in my house who knows. Brainwashing has commenced.

gx-x(12:46 PM CET - Jan,18 2020 )
AMD claimed a lot of sh*t for 5500 series too, turned out getting 1660 was a better option still.

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