NCSoft hopes to create a large enough fan base to guarantee sales of sequels and add-ons. Support costs have been trimmed through new technologies, and there are no free downloads. "There are a lot of new technologies in Guild Wars which other products do not have," Garriott says. "If others decide this is a good business model they will have to do the things we have done and that will take time. In any business, time is how you win."