"Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360 next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play Project Gotham Racing 3 using the car's own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen," Nissan and Microsoft said in a statement.

"The URGE concept car is equipped with the award-winning 'PGR 3,' which allows drivers to control a breathtaking trip through the streets of five photo-realistic locations: New York City, London, Las Vegas, Tokyo and the Nurburgring test track in Germany," Nissan said. 'PGR 3' drivers view and play the game on a flip-down LCD screen, which doubles as a rear-view mirror when the car is being used for real driving.

"They control the action using the Nissan URGE's race-inspired steering wheel, gas pedal and brake pedal. A Nissan URGE driver can, for example, maneuver through the streets of New York, park the car and fire up the Xbox 360, then virtually race through the same streets using the same steering wheel, gas pedal and brake pedal -- blurring fantasy and reality in a way that the automotive world has never before seen."