"MumboJumbo established the casual games category at retail, and the purchase of Ritual Entertainment is consistent with our strategy to bring high-quality casual game content to the major platforms," said Ron Dimant, who left his post as chief executive officer of Ritual Entertainment in 2001 to found MumboJumbo. "The combination of Ritual's high-end, multi-platform expertise and our own industry-leading publishing model will set the bar for quality and sophistication in casual games and create a major industry powerhouse. The casual games market is beginning to mature as evidenced by an increase in consumer expectations. Ultimately, the companies providing the best content will win, which is why we are investing so heavily in the development of technology and original IP."