In a response to a question inquiring about the rumor suggesting the announcement of the next Xbox at E3 this year, Cedrick said: "We're in an industry that talks a lot, that likes to tell stories. I am not convinced things will happen this year. Xbox 360Œs cycle is not at all finished. The proof is that we donft see the logic in cutting the price this year. E3 is still premature. Whatfs certain is that therefll be nothing new in 2012." Delmas said that Microsoft won't be making any hasty moves in a bid of counter Nintendo as they prepare to launch Wii U.